honestbeef Principles

  • No hormones or growth accelerants.

  • Low stress animal management.
    • Reducing stress for animals encourages stronger immune systems, faster growth and overall general good health.
    • Low density herds reduces food competition and minimises the ecological footprint.
    • The herd responds to voice calls for mustering which is only possible by caring interaction with the animals.
    • Horseback is also used for mustering and drafting

  • Sustainable farming practices
    • Paddock rotation and resting
    • Noxious weed removal programs
    • Water conservation strategies
    • Erosion control and repair

  • Selected breeding for optimal management
    • Selecting the appropriate breeds for the climate and environment reduces the need for inputs both to the land and the animal.

  • Open grazing on improved pastures.
    • As we all know, regular exercise is vital for both a healthy body and mind and cattle are no different. 
    • Producing cattle that are physically healthy and emotionally stable obviously leads to better beef.

  • Regular health checks for all animals.
    • Using  a mixture of traditional and modern treatments, our goal is to ensure consumer safety.
    • Full treatment records for each animal are maintained and can be viewed on request.